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How to Build a Website That Doesn’t Break When the Internet Does

12 Jun 2025 |
Many users experience unreliable internet connections, leading to website issues like failed forms and missing content. By designing sites that handle these dropouts gracefully, you can maintain user trust and engagement. Implementing smart strategies ensures your website remains functional and user-friendly, even with spotty connections, ultimately boosting performance.

Why Integrating Your CRM with GA4 Is a Game Changer for Marketing Performance

18 Dec 2024 |
Curious about how integrating Google Analytics 4 (GA4) with your Customer Relationship Management (CRM) system can transform your business? Our article delves into how this powerful combination can bridge the gap between online interactions and real-world results, offering insights into customer journeys, marketing attribution, and true ROI.

How to Tell If Your Website Is Actually Working for You

01 Jan 2025 |
Wondering if your website is truly pulling its weight? Our article guides you through setting clear goals, tracking essential metrics with GA4, and gathering real user feedback to ensure your site actively contributes to your business

Personas vs Customer Segments: A Guide for Business Owners

12 Jun 2024 |
Discover the power of customer segmentation and personas to refine your marketing and boost sales. Learn how segmentation categorizes customers while personas provide deeper insights, helping you create targeted campaigns and enhance customer engagement.

The Pros and Cons of Paid Media

10 Feb 2024 |
Curious about whether paid media is right for your business? This article breaks down the pros and cons—exploring its power for quick wins and precise targeting, as well as the costs and challenges you need to consider.