Pathfinder Digital is a performance agency that applies data-driven analysis and proven strategic frameworks to help businesses optimise their online presence.
We turn data into insights, and insights into action, using analytics to guide every move - no guesswork, just results.
Collaborative by nature, we integrate seamlessly with your existing team or other agencies to keep operations running smoothly and effectively.
Discover how integrating Google Analytics 4 (GA4) with real-world CRM data closes the B2B tracking gap, unlocking full-funnel marketing attribution and revealing true ROI.
Read Article →Learn how to tie Google Search Console queries to GA4 revenue using BigQuery. Discover how to build a proxy report for accurate SEO proportional attribution.
Read Article →Learn how to build predictive propensity models using Machine Learning, GA4, and BigQuery to identify high-value users and dynamically optimize your marketing strategies.
Read Article →Off-the-shelf GA4 installations fail to capture unique business logic. Learn how to tailor your analytics architecture to measure the specific KPIs that drive your business model.
Read Article →Ready for a greater return from your digital presence?