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Showing articles tagged with: measure
Show All ArticlesHow to Build a Website That Doesn’t Break When the Internet Does
12 Jun 2025 |
Many users experience unreliable internet connections, leading to website issues like failed forms and missing content. By designing sites that handle these dropouts gracefully, you can maintain user trust and engagement. Implementing smart strategies ensures your website remains functional and user-friendly, even with spotty connections, ultimately boosting performance.
Optimising Text Readability: Because Nobody Reads What They Don't Understand
08 Jun 2025 |
Most people won't engage with content they don't easily understand. This article explains why readability is key to keeping users on your site, how it impacts engagement, and when it's okay to use complex language. Clear, simple writing helps boost understanding, user experience, and ultimately, conversion rates.
Why Integrating Your CRM with GA4 Is a Game Changer for Marketing Performance
18 Dec 2024 |
Curious about how integrating Google Analytics 4 (GA4) with your Customer Relationship Management (CRM) system can transform your business? Our article delves into how this powerful combination can bridge the gap between online interactions and real-world results, offering insights into customer journeys, marketing attribution, and true ROI.
What is Propensity Scoring?
18 Jul 2024 |
Ever wondered how to predict which customers are most likely to make a purchase? This article on propensity scoring explains how small businesses can use this machine learning technique, leveraging GA4 and BigQuery, to enhance marketing strategies and boost customer engagement.