In this article we explore various frameworks for assigning credit to marketing touchpoints that lead to conversions. The article examines models like Last-Click, First-Click, Linear, Time-Decay, Position-Based, and Data-Driven Attribution, discussing their advantages and limitations. It also offers guidance on selecting the appropriate model based on business objectives and sales cycles.

Wondering if your website is truly pulling its weight? Our article guides you through setting clear goals, tracking essential metrics with GA4, and gathering real user feedback to ensure your site actively contributes to your business

Discover the power of customer segmentation and personas to refine your marketing and boost sales. Learn how segmentation categorizes customers while personas provide deeper insights, helping you create targeted campaigns and enhance customer engagement.