Frequently Asked Questions
About Pathfinder Digital
What is a digital performance agency?
We focus on improving the effectiveness of your digital presence, including traffic acquisition, conversion optimisation, and return on investment (ROI).
What makes your agency different from others?
We combine data-driven strategy with hands-on technical expertise to ensure digital efforts translate into measurable business outcomes.
Who do you typically work with?
We work with small-to-medium businesses, enterprises, and eCommerce brands looking to improve performance across search, analytics, and digital advertising.
Services Offered
What services do you provide?
We offer:
- Google Analytics & GA4 setup
- Google Tag Manager implementation
- Conversion tracking
- SEO & structured data
- Digital ad campaign optimisation
- CRM & marketing automation integration
Can you help migrate us to GA4?
Yes - we offer full GA4 migration services, including setup, event mapping, and reporting validation.
Do you provide one-time audits or ongoing support?
Both. We can perform a one-off performance audit or partner with you on a retainer basis for continuous optimisation.
Tracking & Measurement
Can you integrate our CRM with Google Ads or GA4?
Absolutely. We regularly connect platforms like Salesforce, HubSpot, and Zoho with analytics tools to improve attribution and campaign performance.
How do you track offline conversions?
We use GA4 Measurement Protocol and/or Google Ads Enhanced Conversions to link CRM-recorded sales back to your ad efforts.
SEO & Website Performance
Can you help fix structured data errors in Search Console?
Yes, we diagnose and fix structured data issues to help improve rich result eligibility and SEO performance.
Do you work with WordPress or custom sites?
We work with a variety of platforms including WordPress, Shopify, Webflow, and fully custom builds.
Engagement & Pricing
How do you charge for your services?
Pricing depends on the scope: we offer fixed-rate packages, hourly consulting, or monthly retainers depending on your needs.
How do we get started?
Book a free discovery call or fill out our contact form and we'll walk you through a tailored performance plan.
Results & Reporting
How do you measure success?
We track success using KPIs like traffic quality, lead conversion rate, ROI, and customer lifetime value - always tied back to your business goals.
How often do we receive reports?
Depending on the engagement, we provide monthly, fortnightly, or real-time dashboards tailored to your goals.